Recently it was brought to my attention that some facilities like to be charged by the page. Although this sounds very attractive at times I truly believe medical transcription companies open themselves up to potential losses by charging in this manner. I have talked to facilities that get charged anywhere from $2 per page to up words of $10 per page. My feelings are that by being too liberal with the definition of a page (not knowing how many lines are transcribed on that page) you potentially set yourself up for unprofitable business. My conversations with a transcription company owner revealed that they were charging $2 per page and that is what the market would bear. Immediately I went into the Emdat reports menu to see how many reports were produced in the past month for that account and then ran a report on how many lines were generated within that month. By dividing the number of reports by the total of number of lines (65 character line with spaces) I figured this company was charging 5.5 cents per line...

Emdat is going to be airing 800+ TV commercials in the Fort Wayne, IN area from May 7th until July 2nd. This will be our first attempt to use Television as a medium for marketing  Emdat's ASP to medical facilities as well as transcription companies. Spot Runner has made this affordable to at least try TV and see what type of response we get. This commercial will be aired on CNBC, CNN, Discovery, Fox News, The Golf Channel, The History Channel, MSNBC, and the Travel Channel. This could be our first and last TV commercial but at least we can play it on this blog and possibly on You Tube. Tell us what you think? Are we all wet?